Brand Manager – Lawn & Garden
Department: Lawn & Garden / Marketing
Reports to: Director of Lawn & Garden Marketing
We are an American company based in the heart of the Midwest, where the seasons shape the products we build. We live the outdoor rural lifestyle and we use our products. We design our products to be the best, and we also feature world class customer service. We have been making innovative outdoor products since 1960.
This is a newly created position within our organization. We are looking for a Brand Manager who is passionate about uncovering consumer insights and delivering innovative consumer direct marketing programs. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and the brand’s reputation, improve customer experience and drive growth.
The Brand manager is responsible for building brand equity of our company's products with the help of a cross-functional team, which includes other departments such as product development, external sales/ecommerce sales and the marketing team.
- Take brand ownership and provide the vision, mission, goals and strategies to match.
- Analyze our brand position in the market and crystalize targeted consumers insights
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
-Develop integrated positioning strategies to ensure maximum brand exposure and communicate them to the team.
-Creating “Fact based selling tools” for sales team while analyzing and market penetration strategies.
-Identify, plan, and lead consumer show attendance, booth layout and design.
-Coordinate and develop digital advertising plans/budget.
-Direct messaging and copy creation.
-Work with videographer to conceptualize, storyboard, and coordinate print and video campaigns.
-Conceive and direct online and video content.
-Direct the social media strategy on Facebook, Instagram and YouTube through digital advertising.
-Lead the messaging and voice of brand website.
-Build Brand Ambassadors or other in-field support teams.
-Direct the visual efforts of effective collateral materials (Brochures, Cards, Pamphlets, Point of Purchase, Box labels)
-Identify, research & validate new product ideas based on analysis of market trends & market needs.
-Work with New Product Development staff to establish market position and future direction
Experience: Work experience in a relevant field is preferred.
Education: 4-year bachelor’s degree in business, marketing, advertising or other relevant course work
Benefits: Health Insurance, Dental Insurance, Vision Insurance, Group Term Life Insurance, Long Term Disability, Personal Time Off, Paid Holidays, 401K Plan with Company Match, Flexible Spending Accounts (Dependent), Health Savings Account with employer contributions.
Compensation: Salaried Position
Duration of Employment: Full Time
Work Days: Monday – Friday
Hours / Day: 8
Work Shift: First Shift
Ardisam, Inc. is an Equal Opportunity Employer.
Ardisam, Inc. is a Substance Free Workplace and requires pre-employment drug screens.
To Apply: Click Here